The Influence of Neo-Tribalism on Participatory Design
نویسندگان
چکیده
In the course of conceptual analysis, this paper recognises the contemporary information systems (IS) stakeholder as an integral part of a tribal setting. The paper argues the importance of neo-tribal notions in managing and understanding the stakeholders’ identity, their individual perspectives, their group allegiances, and the impact of tribal behavior on the IS development process. The paper demonstrates how modern society has blurred tribal characteristics and as a result imposed challenges on individuals to resolve conflicting group demands and confounded loyalties. Finally some reflections are drawn on the benefits of tribal behaviour to participatory design in IS development.
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